Connotation | Literary Term | English Literature | Major English | Plus Two Level
Connotation
is the use of a word to suggest a different association than its literal
meaning, which is known as denotation. Connotation is the emotional
associations that surround a word that go beyond its narrow, literal meaning.
It relates not to a word's actual meaning, or denotation, but rather to the
ideas or qualities that are implied by that word. Connotations can be positive,
negative, or neutral. A good example is the word 'gold' as, the denotation of
gold is a malleable, ductile, yellow element. The connotations, however, are
the ideas associated with gold, such as greed, luxury, or avarice. Writers use
connotation to make their writing more vivid and interesting to read.
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